Zhang Chonghe: 'One Belt One Road' Provides A Broad Stage For 'Made In China' To Go Global

- Jan 20, 2021-

Combining the willingness of various countries to cooperate and the complementarity of industries, our country has constructed a large-scale cooperation pattern with one axis and two wings, including 45 key countries. The first axis refers to the main axis with China; the west wing of the two wings is the Middle East and Central and Eastern European countries, and the east wing is the Latin American countries.    Entering the 2017 Berlin International Consumer Electronics Show Hall, huge posters of large Chinese companies such as Huawei, Haier and Changhong occupy the center position. Among the 1805 exhibitors, there are more than 700 Chinese exhibitors, more than one-third of the total.    At the Consumer Electronics Show in Las Vegas, USA, more than one third of the more than 3,800 exhibitors also came from China. UAVs, service robots, VR equipment, 3D printing, wearable smart devices...higher technological content; Chinese manufacturing is increasingly approaching the lives of people around the world. Zhang Chonghe, deputy to the National People’s Congress and chairman of the China National Light Industry Council, told reporters from Global magazine that China’s manufacturing industry has continued to develop rapidly since the founding of the People’s Republic of China, especially since the reform and opening up, which has vigorously promoted the process of industrialization and modernization, and significantly enhanced the country’s comprehensive national strength. , Supporting China's status as a world power. Facing the new round of technological revolution and industrial transformation, the international industrial division of labor is being reshaped, and China is accelerating the transformation of its economic development mode. Just; how does Made in China seize this important historical opportunity, meet the challenge, and build an internationally competitive; Made in China, build China into a manufacturing power in the world's manufacturing industry, Zhang Chonghe accepted a reporter from "Global" magazine Interview.    "Universal" magazine: China's light industry is a beautiful business card for China to go global. In recent years, the light industry has seized the opportunity of consumption upgrades to promote supply-side structural reforms. How do you evaluate the effectiveness of China's light industry development and reform in recent years?     Zhang Chonghe: China's light industry adheres to market-oriented, innovation-driven, transformation and upgrading, quality and efficiency improvement, and has made important contributions to the stable growth of the Chinese economy and the high-energy consumption needs of the people.    At present, the main business income of light industry accounts for 21.4 of the national industry, and it has become an important pillar of the national economy. The development of various industries emphasizes greenness, quality, health and safety, and products are becoming more intelligent, convenient and fashionable to meet people's ever-increasing demand for higher quality of life. With the help of advanced market network information and futures and other modern financial means, the upstream and downstream development of the industrial chain has been more coordinated. Some leading companies have focused on the industrial layout and improved the level of raw material security through overseas investment and construction or mergers and acquisitions.    It is particularly worth mentioning that, according to "Made in China 2025", the intelligence level of China's light industry equipment is continuously enhanced, and the gap with the international advanced level is gradually narrowing. With the advancement of international production capacity cooperation, the export of light industrial equipment has achieved relatively rapid growth, and international competitiveness has continued to increase. jRw Mould Alliance Network      "Global" magazine: In 2016, the cumulative growth rate of the added value of the light industry was 6.8, which was higher than the national industrial growth rate and was at the forefront of the national industry. Regarding the transformation and upgrading of China's manufacturing, what enlightenment does the development of China's light industry have?    Zhang Chonghe: Adhere to the new development concept, actively adapt to the new normal of economic development, take the promotion of supply-side structural reform as the main line, implement the national development strategy, strengthen scientific and technological innovation and brand building, and promote structural adjustment, transformation and upgrading. This is China's light industry Realization; the basic experience of a good start in the 13th Five-Year Plan.    The light industry is oriented towards consumption upgrading, and adjusts the product structure according to market demand to promote the transformation and upgrading of the industry. For example, with the advent of the Internet + era, the consumption trend of smart home appliances has become more intelligent, fashionable and healthy. Each major appliance company develops products with more intelligent functions such as human-computer interaction, machine interconnection, and self-learning mode. The light industry focuses on key directions such as intelligent manufacturing, Internet+, Internet of Things, cloud computing, big data, anti-counterfeiting and traceability, and tracks bio-manufacturing technology, green manufacturing technology, waste recycling technology, intelligent manufacturing technology, etc., and continuous upgrading and transformation of manufacturing Make a breakthrough. In recent years, more than 50 light industry enterprises have been awarded by the Ministry of Industry and Information Technology as enterprises for the integration of industrialization and industrialization. A number of intelligent manufacturing projects such as Haier's intelligent black light unmanned factory have been affirmed and supported by the national ministries and commissions. Some enterprises have carried out; machine substitution activities, Improve the advanced manufacturing level of the industry.    Under the influence of Internet +, the new business model of light industry companies has boosted consumption growth. For example, in 2016; during Double 11, Haier’s sales in Tmall’s flagship store exceeded 500 million yuan in just 79 minutes, and the entire network’s sales ranked first among major appliances; Moutai’s single-day sales exceeded 100 million yuan; The network-wide sales of Bosideng's brands reached a new high of 428 million yuan, twice the amount in 2015. In a nutshell, the development of the industry with technological innovation, the expansion of the consumer market with the improvement of quality, the creation of brand to enhance the competitiveness of the industry, and the improvement of the standard system to achieve support for the transformation and upgrading of the industry; manufacturing in China is undergoing leapfrog development and will surely be able to go smoothly Complete the transformation and upgrade, and further move towards the mid-to-high end.   "Universal" magazine: In; Made in China, light industry is an industry that has been marketed earlier in China and has certain international competitiveness. Foreign cooperation in light industry, especially participation; what are the main results of the Belt and Road Initiative?    Zhang Chonghe: Taking opening up as the driving force for development, actively participating in international economic cooperation and competition, striving to optimize the allocation of resources at home and abroad, and vigorously expanding the international market, yes; the rapid rise of Made in China is an important reason for my country to become the world's number one manufacturing country. .    Since the reform and opening up, especially since China joined the WTO, light industry has entered a period of rapid development. In 2016, there were 750,000 young industrial enterprises in the young industry, and all industrial enterprises realized a total of 30.2 trillion yuan in main business income; the total import and export trade was 679.2 billion US dollars, accounting for 18.43 of the national total import and export, of which the total export value was 551.265 billion US dollars. The total amount was 127.935 billion US dollars, and the trade surplus was 423.33 billion US dollars, accounting for 83 of the national trade surplus. In recent years, our economic and trade cooperation with countries along the Belt and Road has developed well. The trade volume with countries along the Belt and Road is 172.896 billion US dollars, accounting for 25.46 of the total light industry commodity trade, and the total export value is 144.993 billion US dollars, accounting for light industry. 26.3 of total merchandise exports, imports totaled 27.903 billion US dollars, accounting for 21.81 of total imports.    Based on the comparative advantage of production capacity, light industry enterprises; going global in dozens of countries and regions in Asia, Africa, Europe, America and Australia. Countries along the Belt and Road have become key areas for promoting light industrial enterprises; Starting from the starting point of the One Belt One Road, as far as Europe, Italy, France, the Netherlands, Germany, Russia, etc., as well as African countries such as Mali, Nigeria, Tunisia, Algeria, South Africa and so on.    Home appliance industries such as Haier, Gree, Midea, Hisense, Highly, and other companies have invested and built factories in Pakistan, India, Bangladesh, Thailand, Indonesia, Vietnam, Malaysia, the Philippines, and other countries. Products are mainly sold locally or radiated to neighboring countries. The furniture industry and the dairy industry mainly set up factories in countries close to raw material resources such as Vietnam to solve the problem of insufficient raw materials and rising labor costs. The food industry is mainly to develop halal food and product radiation; Muslim countries and regions along the Belt and Road.   Light industry enterprises targeted earlier; the Belt and Road countries carried out economic and trade cooperation, so the results were early and there were many participating enterprises. ; There are not only state-owned enterprises but also private enterprises. jaw Mould Alliance Network      "Global" magazine: What are the main forms of foreign cooperation?    Zhang Chong: First, overseas direct investment. The foreign investment of light industry enterprises involves household appliances, leather, food, papermaking, sewing equipment, light industrial machinery, hardware, kitchen and bathroom, furniture, and other industries. Among them, the investment is mostly in the household appliances and shoemaking industries; investment forms include wholly-owned, Joint ventures, equity participation, technology transfer, equipment transfer, industrial park and factory construction, foreign labor services, the establishment of trading companies, the opening of overseas engineering consulting and design project services, etc. The overall scale of overseas investment by light industry enterprises is not large, but the number of investments in Africa has increased in recent years. For example, Wenzhou Hashan Shoe Industry invested 10 million US dollars to build a factory in Nigeria in 2004; Angel Yeast Co., Ltd. invested 7,500 in 2010 Ten thousand dollars to build a factory in Egypt to produce active dry yeast.    The second is to develop brand cooperation. The leather industry is the first to start; the brand going global strategy, for example, Cornell Group has so far opened dozens of overseas specialty stores in France, the United States, Italy, Spain, Germany, Greece, Vietnam, and other countries. Haier Group has established sales organizations and production bases in Thailand, Japan, Jordan, Tunisia, and other countries. After nearly ten years of development, the Haier brand has gradually been accepted and loved by local consumers. The market scale has continued to expand and its reputation in the market has also continued. improve. jaw Mould Alliance Network    The third is to build an economic and trade cooperation zone. In 2006, Haier Group and Kangnai Group undertook the construction of 2 of China's first batch of 8 overseas economic and trade cooperation zones, becoming light industrial enterprises; typical representatives of going global. Haier Group is building the Haier Ruba Economic Zone in Pakistan, a country along the Belt and Road, with a planned area of 2.33 square kilometers, forming a supply chain and industrial supporting system for electrical appliances, black and white home appliances, large and small. The economic and trade cooperation zone built by Cornell Group in Ussuriysk, Russia, has a planned area of 2.28 square kilometers. Many shoe and furniture companies have entered the park for development. The Vietnam Longjiang Industrial Park project invested and developed by Zhejiang Qianjiang Investment Management Co., Ltd. is one of the 16 Chinese overseas economic and trade cooperation zones approved by the Ministry of Commerce and is positioned as a comprehensive industrial park.      "Global" magazine: As an important starting point for the realization of the One Belt One Road initiative, China has put forward an initiative to promote international production capacity cooperation and explores a new path to open development cooperation that leads to lasting prosperity. What do you think of this initiative?; What new features have emerged in the international capacity cooperation of countries along the Belt and Road? Is there a model that can be replicated and promoted?     Zhang Chong: International production capacity cooperation is our country's advancement; the important starting point for the construction of the One Belt One Road is oriented and broader cooperation and the One Belt One Road can complement each other. Combining the willingness of various countries to cooperate and the complementarity of industries, our country has constructed a large-scale cooperation pattern with one axis and two wings, including 45 key countries. The first axis refers to the main axis with China; the west wing of the two wings in the Middle East and Central and Eastern European countries, and the east wing is the Latin American countries.    At present, China's light industry is actively carrying out international capacity cooperation, covering dozens of countries and regions in Asia, Africa, Europe, America, and Australia. These companies not only make full use of both domestic and international markets and resources, but also acquire internationally renowned brands and foreign advanced technology and management experience, avoid the current saturation of the domestic market, strengthen overseas business strength, and expand business areas and field.   In order to promote international capacity cooperation in key industries, with the approval of the National Development and Reform Commission, the International Industrial Capacity Cooperation Enterprise Alliance has been established in 12 key industries. On April 17, 2017, the influential light industry enterprises and related organizations within the United Nations of the China National Light Industry Council jointly initiated the establishment of the China Light Industry International Capacity Cooperation Enterprise Alliance. The alliance will help relevant companies to further expand their trade with countries along the Belt and Road, support light industry companies in the construction of light industry production bases and industrial parks in countries along the route, implement cluster-based going global and drive the output of my country’s light industry capacity, equipment, and technology At the same time, we will further regulate the overseas operation of light industry enterprises and promote the healthy and orderly development of international cooperation in production capacity in the light industry field. Among them, the overseas economic and trade cooperation zone built by China has become an excellent domestic enterprise to give full play to its comprehensive advantages, use the overseas investment to drive the development of domestic and foreign-related businesses, build and enhance overseas performance brands, and promote the export of Chinese products and the transfer of industries to resource-rich countries or regions The important platform of China has played an important role in international production capacity cooperation. In recent years, more and more powerful companies have gone abroad to build industrial parks or industrial bases. For example, Haier built Haier Industrial Park in Russia, Venezuela, New Zealand, and other countries, and Hisense built a home appliance industrial park in South Africa to produce a series of home appliances; Yili The group invests in the construction of the New Zealand Oceania Integrated Dairy Industry Base. The project also covers packaging, production, deep processing, scientific research, and other fields; Xinxiang Bingang Leather Industry Co., Ltd. and other units are sole proprietorships in Ethiopia to build a China-Africa modern animal husbandry circular economy industrial zone. Slaughtering, meat processing, leather, products, and comprehensive utilization are integrated.   "Global" magazine: President Xi Jinping; After the One Belt One Road Initiative was put forward, you have talked many times, The One Belt One Road Initiative provides a broad stage for Chinese manufacturing to go global. Now that four years have passed, can you elaborate on your judgment? Zhang Chonghe:; The Belt and Road Initiative is a major development opportunity for my country in the new era, and it has also been widely welcomed by the countries and people along the Belt and Road. It has had important influences in Asia, Europe, and the world. It has gained early results and become The international public product that has been popular so far is also a promising platform for international cooperation.   Especially; the Belt and Road international production capacity cooperation is expected to become an effective way for Chinese manufacturers to further expand and become stronger, bringing new and greater opportunities for Chinese enterprises to go global. ; Made in China will also follow; the in-depth advancement of the One Belt One Road will usher in a broader space for activities and enter a new stage of internationalization and mid-to-high-end development. Of course, the development level of the countries along the Belt and Road is uneven, there are differences in cultural and religious beliefs, and differences in market demand. Many countries have scattered trade channels and relatively fragile economic and ecological environments. Therefore, Made in China is a commodity All sectors such as trade and basic investment are facing severe tests. The economic and trade cooperation of the countries along the Belt and Road should take into account the characteristics of the local countries, conduct in-depth research on the differentiated needs of the countries along the route, and carry out a differentiated strategic layout. Through a variety of methods, it is not only realized; the advantageous production capacity of Chinese manufacturing is effectively connected with the local market. It is necessary to promote the integration of development strategies among countries along the route